Easy Does It

Intellectual Property: The easyGroup of companies has built up a significant reputation in the name “easy” and has a number of trademark applications and registrations in many countries. easyGroup cannot permit others to use the “easy” name without the group’s rights being prejudiced. It follows that no use should be made of the name “easy” (or anything similar to it) without our consent.

Spotted this in the footer of an email I received yesterday. Are they for real?  It’s the broadest statement of the obligation to defend a trademark I’ve ever seen…


2 Replies to “Easy Does It”

  1. Bill McGeveran has a good analysis of abandonment and protection and what he calls ‘perverse incentives’ here: When The Law Forces You To Sue.

Leave a Reply